Scientists, especially those who study climate change and other controversial issues, often struggle to persuade a sceptical public to accept their findings. A study [1] has found that even the most unbiased methods and carefully communicated data might not be convincing if the audience doesn’t trust the person who produced the research. We think back stories to go with dementia research presentations to academics and the public could help too!
Two science communicators explain how researchers who present themselves as curious, fallible humans might be perceived as more authentic – read the full post on the Nature Careers website using the link below: