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Flipping Stigma, Join the Conversation

June 7 @ 10:00 pm - 11:00 pm

Alzheimer Society of British Columbia

For many people living with dementia, stigma and discrimination are undeniable realities, such as making assumptions that they are incapable of doing things on their own. While people around them may not intend to discriminate, these situations can still have a negative impact on someone’s emotional, social and physical well-being when they’re living with the disease.

The best way to challenge stigma and prevent discrimination is through education and awareness. In an upcoming webinar, British Columbians will be able to hear from the people living with the disease behind the “Flipping Stigma on its Ear” Toolkit – a valuable resource created in collaboration with researchers at the University of British Columbia – to share insights on how to address stigma associated with dementia.

“It is a valuable tool for everyone to hear the first-person account of what it’s like to live with dementia,” says Jim Mann, the co-lead on the research team for the toolkit, who also lives with dementia. “You are hearing the questions and the solutions these members have developed – they are talking about living well.” During the webinar, Jim and other panelists will discuss the instances of discrimination faced in their day-to-day lives and provide different approaches to responding to stigma and discrimination by others.

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According to a survey conducted by the Alzheimer Society of B.C., seven-in-10 respondents agreed that people living with dementia experience stigma. “Through this webinar, we hope to share this toolkit to break down stigma and encourage British Columbians to continue to support people living with dementia,” says Kim Mckercher, Provincial Coordinator, Program Development at the Alzheimer Society of B.C. “We also want to help people living with the disease act with confidence when confronted with stigma in their lives.”

This one-hour session takes place on Wednesday, June 7 at 2 p.m. PT.

Join the conversation to help flip the script on stigma associated with dementia.



Jim Mann – Jim has long been an invaluable leader and partner in much of our work at the Alzheimer Society of B.C., both behind the scenes serving on our board of directors and contributing his expert knowledge and lived experience to numerous projects, as well as in the public eye, sharing his personal story to break down stigma and inspire others to take action over the last 14 years.

The University of British Columbia recently recognized Jim as the most influential person in Canada in countering stereotypes and building a more inclusive society for people living with dementia, awarding him an honorary Doctor of Laws degree.

Mariko Sakamoto, RN, PHD – Mariko is a nurse researcher with over 20 years of nursing experience, specializing in community health. She is currently the president-elect for the Gerontological Nurses Association of British Columbia and an Assistant Professor at the School of Nursing at the University of Victoria. Mariko was a postdoctoral fellow with the Centre for Research on Personhood in Dementia at the University of British Columbia, recipient of a postdoctoral award from the Alzheimer Society of Canada’s Research Program for her work around dementia friendly communities and is a proud member of the Flipping Stigma research team.

About the Flipping Stigma webinar series

This webinar is part one of the four-part Flipping stigma webinar series. The team members of the Flipping Stigma on its Ear Toolkit project, including action group members who live with dementia and researchers, will be invited to each webinar to help us explore the toolkit and share their stories and experiences. The aim of the series is to educate and raise awareness about dementia for changes in attitudes, assumptions, and action. People living with dementia, their family members and friends, as well as health-care providers, are welcomed to join the series. Stay tuned for details on upcoming webinars!


June 7
10:00 pm - 11:00 pm
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Alzheimer Society of British Columbia
+1 604-681-6530
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