In this video, Dr Elizabeth Yardley breaks down Braun and Clarke’s six steps of thematic analysis – clearly, simply, and with examples – so you can finally stop second-guessing yourself and start analysing your qualitative data with confidence.
If you’re staring at your data thinking “What even IS a theme?” then this quick guide to Braun and Clarke’s reflexive thematic analysis is for you.
You’ll learn what each step actually means, how to avoid common beginner mistakes, and why reflexive thematic analysis is about interpretation, not just description. Whether you’re writing your first methods chapter or knee-deep in coding interviews, this short guide will help you see the bigger picture – and remind you that, yes, you ARE doing it right.
In this video, you’ll learn how to:
💡 Understand Braun and Clarke’s six-stage process (fast!)
💡 Move confidently from codes to themes without overthinking it
💡 See what “reflexive” actually means in reflexive thematic analysis
💡 Tell the difference between descriptive and interpretive coding
💡 Write up your analysis clearly and coherently for your thesis
💡 Feel calmer and more in control of your qualitative data analysis
Whether you’re doing a qualitative PhD, a master’s dissertation, or your first piece of independent research, this video will help you build confidence, clarity, and momentum with your analysis – without spending hours reading dense methodology papers!
If you liked this video and fancy making PhD life slightly less chaotic, check out https://www.thedegreedoctor.com/
Dr Anna Volkmer