
Alice Wroe
Name:
Alice Wroe
Job title:
XR Lead
Place of work / study:
The Atlantic Institute
Area of Research:
Immersive Technologies
How is your work funded:
Atlantic Institute
Tell us a little about yourself:
I am XR Lead for the Atlantic Institute, where I serve a global fellowship of leaders committed to accelerating the eradication of global inequities. I explore how emerging technology can further social equity.
Previously, I was Creative Director of Magic Leap’s digital human, overseeing its creative and ethical direction. Through art and culture, I helped shape more positive ways for society to relate to embodied AI.
I am a futures thinker who drives critical conversations, and I have spoken at events including the Wall Street Journal’s Future of Everything, the Grace Hopper Celebration for Women in Computing, Sundance New Frontiers, and UNESCO.
As Founder of Herstory, I have brought women’s history to life for leading brands and institutions. Highlights include work with Penguin Books, the Bill and Melinda Gates Foundation, the BBC, and U2. For the Joshua Tree tours in 2017 and 2019, I curated digital content championing country specific women’s history across 21 countries, reaching over 3 million people.
I also write fiction, and earlier in my career I worked at Tate as an Assistant Curator. I believe that when creativity and innovation come together, we can begin to make sense of the future.
Tell us a fun fact about yourself:
I have two children named after birds.
Why did you choose to work in dementia?
I chose to work in emmerging technologies, and it is interesting how often my path leads to dementia and the incredible people working in and around dementia care.
What single piece of advise would you give to an early career researcher?
As far as emerging tech is concerned, lean into it! There is a place for you there, even if you don’t have a traditional tech background.
What book are you reading right now? Would you recommend it?
My book recomendations is always the one my Mum wrote – A Terrible Kindness by Jo Browning Wroe. So proud of her.

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