Research Methods, Research News

NCRM Annual Lecture – AI in Social Research

The NCRM Annual Lecture 2024 was held at the Royal Society in London on Tuesday, 21 May 2024.

The keynote speaker for the event, which was streamed online, was Professor Noortje Marres of the University of Warwick. She was joined by two discussants: Dr Carrie Friese, of the London School of Economics and Political Science, and Rachel Coldicutt, of Careful Industries.

Professor Marres discussed the new challenges that AI poses to the sciences of society.

Her talk, After the Automation of Methods: the Case for Situational Analytics, described the debates surrounding the use of AI in social research and showed how new AI tools challenge the ability of the social sciences to engage with contexts and communities in society.

Professor Marres presented a new set of methods and strategies that social researchers across disciplines have developed to address these challenges: situational mapping.

The event included an introductory presentation from NCRM’s Director, Professor Gabriele Durrant, who provided an overview of NCRM‘s core activities. The event closed with questions from the audience, but this section is not included in this recording.

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